Meera isn’t any stranger to coping with the frustrations of discovering correct options for her hormonal imbalances and irregular intervals that weren’t simply non permanent fixes to suppress signs.
As soon as she began opening up together with her struggles, she discovered many different girls in her circle battled related well being situations. Meera’s college good friend, Rinisha additionally seen her personal shut circle struggling to search out assist to handle or deal with their polycystic ovarian syndrome (PCOS).
When Meera and Rinisha reconnected years after graduating, this matter of underserved feminine healthcare got here up over brunch, and so they lamented that they weren’t within the well being subject.
“After which we had an aha! second and had been like wait, we might not be licensed as well being practitioners however we do have expertise and experiences that might probably make a distinction for ladies on the market,” they advised Vulcan Submit.
With this determination, Meera introduced her consulting and startup expertise to the desk whereas Rinisha contributed her medical bioscience and SME advertising information, and collectively, they set about creating Citayana Being.
They plan to formally launch round December 2021.
A standard challenge that’s nonetheless largely unaddressed
Citayana Being has its core deal with PCOS, and the duo defined it’s as a result of the power situation is the commonest hormonal dysfunction amongst girls, with 1 in 10 affected by it.
Nevertheless, it’s additionally tough to diagnose and the assets and means to handle it are scarce. With out correct care administration, PCOS can become severe well being points comparable to infertility, kind 2 diabetes, endometrial most cancers, and extra.
One of many main difficulties with diagnosing PCOS is as a result of totally different signs every particular person could have. “Most ladies waste years and lots of, if not 1000’s, of Ringgit visiting greater than 3 practitioners on common in pursuit of getting a analysis, efficient care administration, or dietary supplements,” Rinisha and Meera mentioned.
Then there’s the truth that PCOS analysis, care, and remedy aren’t lined by insurance coverage until one must surgically take away cysts of their ovaries.
“At Citayana Being, we wish to assist girls determine and navigate PCOS and different hormonal imbalances by growing earlier analysis and offering coordinated, holistic, and personalised care to handle their signs,” the duo defined.
However don’t get it incorrect, they’re not attempting to switch a bodily go to to a physician’s workplace. As an alternative, what you’d get on the positioning can be a consolidation of verified practitioners consisting of gynaecologists, health coaches, dietitians, different care practitioners, and extra.
“The important thing issues we have a look at are their information with PCOS, expertise in treating sufferers with PCOS, and their accreditations,” they shared, including that in fact aligned values mattered too.
“Understanding every practitioner’s method to care administration can be achieved to make sure it’s one thing sustainable for ladies, that it empowers and allows them to proceed the journey on their very own in the long term.”
Going past menstruation & fertility
When talking of femtech in Malaysia, quite a lot of the present options sort out menstruation and fertility. Past these markets, different feminine points stay underserved.
Dictionary Time: Femtech refers to software program, services, and diagnostics that use expertise to enhance girls’s well being.
“In addition to that, many women-focused points which have alternatives for femtech growth had been subjects that had been stigmatised and, to a sure extent, nonetheless are as we speak,” the duo shared.
These are just some explanation why it’s taken this lengthy to see modifications. Fortunately, consciousness is on the rise now, with extra conversations ongoing and platforms rising. The duo likened it to the way in which psychological well being consciousness developed regionally through the years.
Rinisha and Meera can onboard all of the professionals and consultants they need on their web site, however with out the belief of customers, there can be little use for the options supplied.
That it’s a healthcare web site signifies that belief is all of the extra paramount, which may very well be a problem for the brand new startup. To beat this, the crew will present touchpoints the place customers can go for an preliminary free session to expertise the positioning, after they’ve signed up or joined the waitlist here.
“With well being, every particular person’s wants, preferences, and objectives are totally different and apart from seeing if we’re capable of meet theirs, it will be significant for them to resolve if we are able to dwell as much as their expectations but in addition are snug with us,” the duo mentioned.
Citayana Being’s packages will handle the 4 kinds of PCOS: insulin resistance PCOS, adrenal PCOS, inflammatory PCOS, and post-pill PCOS.
With the number of professionals on their web site, customers will have the ability to decide between typical medication approaches, different ones, or a mix of each to go well with their wants.
As a result of there is no such thing as a one-size-fits-all remedy for PCOS, the pricing vary of packages would differ, and the crew will present up to date costs upon launch.
Far more may and needs to be achieved
Leveraging key companions which can be already impacting girls’s healthcare can be a technique that Rinisha and Meera foresee Citayana Being’s progress scaling, except for word-of-mouth advertising.
By working with specialised answer suppliers, the startup may additionally contribute to addressing financing assist for PCOS analysis and care, for instance.
After all, there are additionally many different gaps when it comes to services that serve girls in numerous life levels, close to their sexual healthcare, postpartum care, child care, and menopause care.
Whereas Citayana Being didn’t particularly say that they might enterprise into these areas per se, Meera and Rinisha acknowledge the various alternatives on the market for the taking.
It might be actually attention-grabbing to see units created for early detection of breast most cancers or ovarian most cancers. One other space can be growing medication extra appropriate for ladies; at the moment girls are underrepresented in scientific trials for brand spanking new treatment and this generally ends in girls having extra negative effects to medication resulting from incorrect dosages or organic variations. One can solely think about how huge the market measurement can be if that had been achieved.
Rinisha Devi Vijayen & Meera Maniar, co-founders of Citayana Being.
- You’ll be able to study extra about Citayana Being here.
- You’ll be able to examine different Malaysian startups here.
Featured Picture Credit score: Rinisha Devi Vijayen & Meera Maniar, co-founders of Citayana Being