Of all issues, water all of a sudden grew to become the discuss of social media with the hashtag #Hydration gaining over 160 million views on TikTok, again in late June 2021.
With the virality of content material associated to the hashtag, a number of water bottle manufacturers noticed their gross sales being boosted after being really useful by TikTok stars and celebrities alike. Amongst some bottle sorts that went viral had been “grownup” sippy cups (suppose a coated cup with a straw and deal with), and huge gallon-sized bottles.
For this Malaysian, his behavior of carrying round a big bottle of water for hydration wasn’t attributable to this development, however as a substitute a wholesome life-style he’d all the time practiced. Later, he had a lightbulb second of monetising it.
“I keep in mind sooner or later I stumbled upon an article on an interview with Julian Yee, a Malaysian skilled determine skater. I examine how he needed to crowdfund for his coaching and the difficulties he confronted find sponsors to help his profession,” Zayn shared with Vulcan Put up.
Realising the struggles athletes confronted, Zayn was moved to create a model to assist these in want by entrepreneurship, and thus his social enterprise, OVER was born final 12 months in October 2020.
Doing all of your physique and society good
“Our physique wants 3 to 4 litres of water day-after-day, and abiding by that helps decrease the danger of complications, sleepiness, low blood stress, decreased pores and skin elasticity, dry mouth, and the record goes on,” Zayn defined.
Whereas he isn’t an expert athlete himself, Zayn is a sports activities fanatic and is sort of passionate concerning the native athletic scene.
“After doing a little analysis, I realised that native athletes don’t have many funds and far help to proceed their careers, and so they sometimes find yourself turning into a coach or going again to the educational path,” he shared his findings.
“However [this issue] is beginning to get extra consideration, since we’ve not been in a position to get a gold medal within the Olympics but (hopefully this 12 months!).”
Domestically, the athletic scene does appear to battle with getting funding even prior to the pandemic. With the pandemic, funds are actually crucial not a lot for sending athletes to competitions, however to maintain associations alive within the first place.
In fact, there are some who would beg to differ, and personally really feel like our native athletes are much more privileged than athletes from different nations by way of funding.
Nonetheless, coaching athletes primarily make cash by competitions and occasions that are tough to soundly pursue now. As for grants and sponsorships, with no occasions taking place, there’s little incentive for these too.
These struggling athletes are who OVER hopes to help, together with underprivileged households in Malaysia.
It’s a motion that resonates with their prospects
If you are going to buy a bottle from OVER, you’ll be able to select to contribute to athletes or a charity of your option to which OVER will donate 20% of their web income. They at present have 1.5L and a pair of.2L bottles, and these retail from RM59 to RM74 with out reductions.
The bottles are produced from sturdy BPA and DEHP-free plastic, have a deal with moulded from the bottle’s physique (so there’s little to no threat of breakage), and have a flip cap that the group guarantees is leak-proof.
Do you know: BPA can have potential well being results on the mind and prostate gland of fetuses, infants, and kids, whereas DEHP could cause most cancers and start defects or different reproductive hurt.
To this point, they’ve bought 3,500 bottles since their inception final 12 months and have collected funds of RM4,835 from their prospects. These prospects are sometimes concerned in sports activities themselves, which can be why OVER’s mission resonates with them.
For a brand new startup, these are promising numbers for OVER, which Zayn runs full-time. Nonetheless, not everybody shares his enthusiasm for the enterprise and its concepts. A few of his family and friends whom he’d hoped would help him nonetheless don’t actually purchase his concept, he lamented.
However that didn’t discourage Zayn’s ambition, and he later managed to discover a enterprise associate in a good friend he pitched to. “It took me some time to be taught from that and perceive that this will probably be a lonely journey however so long as we (my associate and I) imagine in it, it is going to be sufficient,” Zayn affirmed.
Immediately, they aren’t the one ones who imagine in OVER’s potential, as their gross sales have proven. Moreover, the social enterprise has discovered a couple of buyers and companions to assist help its mission.
Promoting a water bottle is much from probably the most distinctive concept we’ve seen, however OVER’s gross sales and funds raised to this point converse for its means to design and market its bottles in a manner that caters to a particular goal market (sports activities lovers).
- You possibly can be taught extra about OVER here.
- You possibly can examine extra social enterprises we’ve written here.
Featured Picture Credit score: Zayn, founding father of OVER