Nothing can cease Morgan Wallen’s ascent to nation superstardom, not even an enormous controversy and being banned from choose radio stations. Over the previous month alone, Wallen’s radio airplay has greater than doubled (!) within the newest occasion of an unsurprising comeback, stories Billboard.
Almost 150 radio stations report back to Billboard’s Nation Airplay chart, and the numbers they tracked are exhausting to argue with. At the beginning of Might, their amassed spins clocked in across the low 1,000s. Within the first week of Might that quantity went as much as 1,100 and within the second week it was bumped to 1,500. Quick ahead to the primary week of June and there’s greater than 2,900 performs. That’s a complete acquire of 164% within the span of 1 month — and with summer time on the best way, likelihood is these numbers will solely proceed to rise.
Wallen’s rocky highway to fame has stretched on for months now. Final fall, he was presupposed to be the musical visitor on Saturday Night time Dwell, however he was caught partying without a mask and appropriately booted from the present for not following their well being pointers. When he lastly bought to make his SNL debut later in December, Wallen roasted himself alongside host Jason Bateman in a skit meant to display his regret.
Harmful: The Double Album, his new album and second studio LP total, got here out at first of 2021. Wallen barely lasted a month earlier than digging himself one other gap come February. A neighbor captured Wallen utilizing the N-word on video whereas drunkenly returning residence from a Nashville bar. “Handle this pussy ass motherfucker,” he yells within the clip, including, “Handle this pussy ass n****.” Wallen shortly apologized, acknowledging that it was “unacceptable” to make use of an “inappropriate racial slur,” and promised that he would “do higher” shifting ahead.
The implications of Wallen’s actions got here swiftly. Huge Loud Data determined to “indefinitely” suspend his file contract, the huge radio community Cumulus Media ordered greater than 400 radio stations to remove his music from rotation “with out exception,” and his songs had been taken off each Spotify’s Scorching Nation Songs and Apple Music’s Immediately’s Nation playlists. The Academy of Nation Music additionally barred Wallen from “potential involvement and eligibility” within the upcoming 2021 ACM Awards, thus stopping him from showing on the present or competing for any awards.
That is America, although, so it was solely a matter of time earlier than Wallen’s recognition surged. His radio play fell 70%, however gross sales of his albums and songs skyrocketed by 339% mere days after his racist slurs surfaced and he earned the No. 1 album within the nation the very subsequent week. Two weeks later, it was still the No. 1 album. Come March, it grew to become the primary nation album to spend its first seven weeks at No. 1. It appeared like there was no finish in sight for Wallen’s reign, however after 10 lengthy weeks, Justin Bieber’s Justice lastly dethroned Harmful: The Double Album.
To be clear, Wallen is aware of that what he did was dangerous. He even uploaded a dreary apology video the week after the incident to attempt to clear the air. However fellow nation stars like Mickey Guyton and Maren Morris imagine it’s solely the highest of the iceberg on the subject of Wallen’s true self and spoke out in opposition to a easy return to the business for him. In the same gesture, Jason Isbell vowed to donate all of his proceeds from “Cowl Me Up”, which Wallen as soon as lined in 2019 and helped popularize, to the Nashville chapter of the NAACP.
Nevertheless, that doesn’t imply Wallen isn’t keen to place all of this previously so he can begin partying once more. The nation singer has already bounced again because of Diplo blasting his songs at a Tremendous Bowl super-spreader get together, he’s locked in to headline the Bud Gentle-sponsored Kicker Country Stampede, and he already gave a ridiculous comeback performance at Child Rock’s bar in Might.