Creator’s blurb: I’ve tried a few health apps earlier than, most notably the Nike App for indoor energy coaching and Zombies, Run! for out of doors operating. Regardless of following the latter’s simulated zombie apocalypse podcasts, it by no means saved me motivated sufficient to run, as nobody might maintain me accountable if I cheated and simply took a brisk stroll till the episode was over anyway.
Main sporting occasions are one of many industries that was halted to cease the unfold of COVID-19. Concurrently, folks turned extra well being aware and eventually had extra time to train because of the pliability of WFH.
Other than house exercises, jogging and operating was one bodily exercise that was allowed outside. However, it tends to be a sport that may get lonely and even boring after some time.
With extra runners craving social interactions by the game, curiosity and adoption in digital runs peaked. Social operating app, BiiB, thus noticed a rise of their person base.
Therefore, we caught up with its co-founder and CEO, Sheyong Tan, to learn the way they’ve tailored and saved customers engaged throughout world lockdowns.
Operating as a team-based exercise
Since we last spoke to BiiB in 2017, the platform has added extra challenges to their app—which is how they monetise—to encourage staff spirit and cross-border competitions.
For instance, their #RUNwithOLYMPIANS allowed folks to assist our nationwide athletes within the Olympics. Right here, groups might choose to enroll to have a thriller Olympian be a part of them within the marathon, and precisely who they’d be would stay a secret till the top.
One other occasion is their Spherical Nation collection which began in 2019 in Malaysia. “That was an exceptional yr as we have been capable of set a file within the Malaysia E-book of Information as the biggest digital operating occasion in Malaysia,” shared Sheyong proudly.
Since then, they’ve introduced it to Taiwan in 2020, the place Macau groups additionally started becoming a member of.
The problem principally works by getting one neighborhood chief to kind a staff, and members should run a collaborative distance to hit the minimal goal set by BiiB. The app is ready to observe your operating exercise no matter whether or not you’re in a neighbourhood park, stadium, or on the street.
In Singapore’s model (Spherical Singapore Problem) that’s at the moment ongoing, members should run alongside the island’s shoreline for a complete of 10 rounds collaboratively to hit the minimal goal.
“For bigger or stronger groups, they will at all times push additional to realize the Gold tier and even compete with different groups on the reside rating to be named as one of many biggest groups within the area,” defined Sheyong.
Moreover, BiiB has prolonged this occasion to permit communities from Malaysia and Macau to affix this problem. Sheyong instructed us that it’s one in all their strategies of encouraging pleasant competitors and collaboration throughout borders that the pandemic has pressured to shut.
“That is additionally a part of our experiment to duplicate our success in Malaysia to extra energetic and developed nations reminiscent of Singapore,” he mentioned.
Spherical Singapore Problem initially focused onboarding 2,500 members, however has now recorded a complete of 4,123 members from 80 groups. “With the good outcomes we’ve achieved in Singapore thus far, we are actually assured to maneuver additional into different international locations too,” Sheyong shared.
Fostering staff spirit for good
On prime of establishing pleasant competitors between SEA international locations, BiiB has additionally labored with corporations and NGOs to encourage worker involvement and lift funds for the needy.
Regionally, LHDN has used the platform to host its worker engagement programme to advertise well being and health inside their workforce whereas they work remotely. Bukit Jalil Sports activities Faculty has additionally used BiiB to have interaction with their alumnis who might staff up just about primarily based on their commencement years to run with their batchmates.
Moreover, groups have leveraged the Spherical Singapore Problem to fundraise for folks in want. One in all their ongoing campaigns has thus far raised over RM2,000 for a baby requiring reconstructive surgery involving her cranium and implants in her face on account of a neurological situation.
“We hope extra communities will do the identical to make this occasion extra impactful,” Sheyong expressed.
Setting the trail for energetic and fulfilling existence
Shifting ahead, BiiB’s staff is trying to organise extra occasions that may cater to completely different teams of individuals. They embody those that need to contribute to charity, or those that need to run as a technique to be energetic with a neighborhood that may inspire them.
The staff can also be engaged on making a function of their app that may assist organisations simply create in-house occasions to advertise energetic existence in staff.
Sheyong hopes to make BiiB an app that can develop into the biggest digital operating area on the earth, the place people can characterize their communities in world challenges.
Networking can be one key to that, and being a MaGIC alumni, BiiB has been capable of meet different entrepreneurs with insights to share through varied programmes. At present, they’re concerned in MaGIC’s Global Market-Fit Programme that helps startups broaden and speed up progress in different international locations, an initiative that’s consistent with their plans to duplicate their success in different nations.
Backside line: With such a excessive stage of emphasis put into staff spirit on BiiB, it’s doubtless one thing that may truly push me to maintain up with jogging/operating even when doing it alone, since my information can be recorded into the app for all my teammates to see and name me out if I cheated.
Editor’s Replace: Components of this text have been up to date to replicate better accuracy of statements.
- You’ll be able to be taught extra about BiiB here.
- You’ll be able to examine different Malaysian startups we’ve coated here.
Featured Picture Credit score: Sheyong Tan, co-founder and CEO of BiiB