Kha Mern grew up in a family with dad and mom who’d feed the stray canines roaming round their neighbourhood day-after-day, even bringing them for vaccinations and neutering on the vet.
It’s no shock that Kha Mern started doing the identical in a while. As a contemporary college graduate working a design studio together with her buddies, she’d feed home made pet treats to strays, a transfer that ultimately led to her launching ZOKZOK.
A reputation that calls out to strays
After being gifted a small meals dehydrator by an aunt who purchased it years in the past however left it unutilised, Kha Mern started experimenting with it. First dehydrating some fruits and veggies as nutritious snacks for herself, she tried making meat jerky for her personal canine, Kiwi, shortly after.
On the identical time, her dad and mom adopted 2 puppies after rescuing them from the drain at a hawker centre. Now with 3 furry members at residence, Kha Mern realised it will be time to dive into making extra treats for them, primarily to chop prices on such purchases.
She’d analysis completely different fruits, veggies, and meats that could possibly be fed to pets, taking part in round with the completely different settings on her meals dehydrator. Along with her 3 canines and all of the strays outdoors, Kha Mern saved experimenting earlier than she ultimately thought of the treats ok to promote; on August 6, 2020, ZOKZOK was launched.
The identify ”ZOKZOK” is an onomatopoeia of the sound Kha Mern makes when calling out to stray animals, who’d typically strategy her upon listening to it.
An outlet for creativity
Utilizing easy elements like broccoli, anchovies, carrots, and varied varieties of meat, all of ZOKZOK’s treats are human-grade and comprise no further preservatives.
However, it’s value noting that the wholesome pet meals business in Malaysia is profitable, which implies loads of different native manufacturers are cashing in on it too, one of the vital fashionable being Barkery Oven, as an example.
Kha Mern is effectively conscious of this and acknowledged that ZOKZOK is not only attempting to run with the large canines, but additionally capabilities as an outlet for creativity amongst her design staff.
Thus, if you happen to scroll via ZOKZOK’s Instagram or web site, you’d discover that the product images stands out by the way it paints miniature sceneries. You’ll discover tiny cats fishing for large anchovies, or little canines climbing a broccoli mountain.
“We’re individuals who take pleasure in artwork and design. We take [this business] as a problem, in addition to a medium to showcase all of our abilities,” Kha Mern mentioned. Whereas it’s a singular option to seize prospects’ consideration, the staff additionally believes that they’ll make pet treats look as appetising as human meals too.
“We love spending time discovering and creating. It’s enjoyable to attempt all the chances for ZOKZOK. The enterprise offers us alternatives to develop our passions; will probably be considered one of our lifetime initiatives to work on,” she added.
All within the content material
Because the design studio was already furnished with the manufacturing tools for images and filmmaking, they may arrange ZOKZOK inside a decent funds. So, their capital of RM3,000 was spent on constructing their on-line retailer and investing in an industrial dehydrator to make bigger portions at a time.
Beginning a web based enterprise saved them from the pricey bills of opening a retail store, nevertheless it meant constructing sufficient visibility to achieve prospects wasn’t simple. So the staff persevered and centered on constructing their social media presence.
“Actually, it actually depends in your social media content material. The hardest half for us is to continuously produce good content material (posts, tales, and so on.) particularly in the course of the pandemic the place it’s nearly not possible to achieve offline prospects,” defined Kha Mern, and she or he believes that each on-line vendor can relate to her expertise.
“Thankfully, we do have some prospects who appreciated our efforts, repurchased, and advisable our merchandise to others too.” The graphic designer humbly shared that ZOKZOK’s numbers up to now aren’t too excellent, however added that they’ve bought about 1,056 packs since September 2020.
Made-to-order, ZOKZOK’s pet treats are bought at RM5-RM20 per pack. The quantity inside every packet can differ, as veggies and anchovies are massive in content material however gentle in weight. Therefore, veggies are packed into 20g and 50g variants, anchovies in 25g and 60g, and meat jerkies are available 50g and 100g baggage.
Within the subsequent 3 years, Kha Mern shared that the staff goals to supply extra wholesome treats to our furry buddies, and to maintain exploring extra design potentialities for ZOKZOK.
- You possibly can study extra about ZOKZOK here.
- You possibly can examine different Malaysian startups here.
Featured Picture Credit score: Kha Mern, founding father of ZOKZOK