I am going to put it like this: Even my 72-year-old father (who is aware of nothing about magnificence except for the occasional face masks I make him try) has heard of Glossier. The model is simply that well-known. If pressed, he might even listing off a couple of of the most important high sellers like Boy Forehead (which he adorably calls “Boy Stuff”), Cloud Paint, and Balm Dotcom. In fact, he does have a beauty-obsessed wife and daughter, however once I requested him when and the place he first heard of the model, his reply was a perturbed, “Do you suppose I dwell beneath a rock?” (I think his dependancy to scrolling by means of his Google feed, however what do I do know?) Anyway, I digress.
Final 12 months, The Cut reported Glossier’s value at a cashmere-cozy 1.2 billion, and whereas the model is likely to be recognized for its syrupy shimmer and pink packaging aesthetic, it is mainly untouchable the place product demand is anxious. Everybody is aware of Glossier, and everybody needs it. However after all, we’ve got some ideas as magnificence editors.
Regardless of its ironclad following, some merchandise are superior to others (simply being sincere!), and as individuals who—fairly actually—obtain and take a look at lots of of merchandise each month, we’re fairly good judges of formulaic character. Forward, we’re sharing the 11 finest Glossier merchandise we’re really obsessive about and have rebought after ravaging our preliminary free ones. Hold scrolling! Your magnificence editor-approved Glossier purchasing information awaits.