Well being has at all times been on the forefront of what Ethel Tan does for work and in her private time.
The Singapore Administration College graduate has honed her ardour right into a profession by changing into an indoor biking teacher, and later took it a step additional when she based Noah — a discreet digital clinic for males — together with her co-founder Sean Low again in June final yr.
Quick ahead 9 months later, the duo launched Zoey in March 2021, which is a brand new telemedicine platform that caters to all points of girls’s healthcare.
“We knew we wished to alter the way in which folks skilled high quality healthcare, and particularly in a time of a pandemic, the telemedicine sport wanted to step into the highlight,” mentioned Ethel.
Contraception delivered in 4 hours
Ethel informed Vulcan Put up that when the circuit breaker was imposed in Singapore, she realised how inconvenient it was to get a easy refill on her contraception capsules prescription.
It didn’t make sense to threat catching Covid-19 and going by means of stringent precautions simply to get contraception from a clinic.
Despite the fact that there have been present gamers within the telemedicine subject that gives contraception capsules, the draw back was that prospects needed to wait a day or two earlier than receiving their prescriptions. Moreover, their costs are reasonably steep.
This was why she felt that Zoey wanted to be extra handy, and use the identical four-hour free supply mannequin as Noah to carry a extra inexpensive resolution to girls.
|Feminine Healthcare Service Suppliers in Singapore||Supply Time||Value|
|Zoey (contraception capsules)||4 hours (no supply charges)||From S$16/month|
|Ease Healthcare (contraception capsules)||2-3 working days (eco-friendly choice)
4 hours (no supply charges)
|Ferne Well being (emergency contraceptive solely)||Inside 3 hours after session with physician||S$75|
The crew knew how necessary privateness, velocity and price mattered to the affected person expertise, so that they designed Zoey’s complete firm round it — from its on-line consultations to its free and discreet four-hour supply service.
A niche in girls’s well being choices
Zoey nonetheless, shouldn’t be solely targeted on offering entry to sexual healthcare. As a substitute, it goals to create new expectations of what girls have come to anticipate of telemedicine.
On the product stage, what differentiates the platform is its imaginative and prescient for striving to supply whole-of-health options to girls.
Wanting on the on-line girls’s well being clinic scene in Singapore, we observed a niche of their service choices — most targeted on sexual well being. We wished to carry a extra holistic strategy to healthcare for ladies, on high of simply the bodily facet.
Ethel Tan, co-founder of Zoey
Whereas getting assist for psychological well being continues to be largely taboo right now, Ethel informed Vulcan Put up that her remedy periods again in college proved to be very efficient in serving to her overcome the challenges she confronted at the moment.
Nevertheless, after graduating and getting into the workforce, she acknowledged that persevering with remedy was “method too pricey” for somebody with a beginning wage.
That was how she obtained the concept to transcend sexual well being, and embody inexpensive psychological well being and different remedies into Zoey’s suite of companies.
Based on Ethel, the crew has seen a variety of latent curiosity in Zoey’s psychological well being choices, partially because of the present local weather of uncertainty and having to isolate themselves from others for lengthy durations of time.
Girls are well-informed on healthcare options, so in search of therapy for them is nothing to be ashamed of. Nevertheless, in relation to extra delicate situations, pertaining to sexual and even psychological well being, girls are inclined to obtain judgment from others. That is why Zoey makes it some extent to maintain all the pieces confidential, valuing the privateness of all members.
A number of the different remedies at the moment out there on Zoey embody smoking cessation, pimples and even hair loss.
One-stop platform for all issues associated to girls’s well being
Telemedicine shouldn’t be new, however its reputation has grown in leaps and bounds over the previous yr.
Earlier than Covid-19, the trade was targeted on convincing customers to belief the platform and docs that they might not see. Nevertheless, telemedicine now supplies accessible healthcare for customers who’re already conditioned to belief on-line companies.
Despite the fact that Zoey continues to be a brand new participant available in the market at round two months previous, it already counts a number of thousand girls in Singapore as its prospects.
We’re nonetheless making an attempt to grasp our prospects higher, determining what they want, however we’re additionally seeing extra sign-ups daily.
In the case of scaling well being options, we’ve learnt quite a bit by means of Noah, and we’re inserting these learnings to work right here. Anecdotally, Zoey is rising at twice the tempo Noah did, serving to to outline new expectations within the class.
Ethel Tan, co-founder of Zoey
“The purpose for Zoey is to be a one-stop for all issues girls’s well being. We’re frequently working with docs and medical advisors to enhance and supply extra companies for our members, with a purpose to meet all their well being wants,” mentioned Ethel.
Featured Picture Credit score: Zoey