There are few baggage that stand the take a look at of time higher than a Chanel. Particularly, the Chanel 11.12 involves thoughts when one even thinks of an iconic type. Colloquially generally known as the flap bag, the design first got here on the scene within the ‘80s, when Karl Lagerfeld reimagined the home’s signature 2.55 (which was first launched in 1955) with a double-C clasp, diamond quilted leather-based, and a series strap interlaced with leather-based. The remainder is style historical past.
To honor the icon—and leaning into the truth that customers had been extra eager to spend money on classic handbag styles in 2020—the French atelier is inserting the 11.12 entrance and middle of its latest marketing campaign. It stars alongside the arms of fashions Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey, and Zoé Adjani in images lensed by Inez van Lamsweerde and Vinoodh Matadin.
“In style, each season every part adjustments so quick, it’s good to see these traditional baggage which have been round for thus lengthy,” mentioned van Rompaey. “It is probably the most well-known bag on this planet.” Whereas a Chanel bag comes with a steep price ticket, it’s one of many few style objects you gained’t remorse buying. The bag has a storied fame for retaining its worth over time, making it one of many smartest style investments you’ll be able to put on.
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