I’ve seen loads of small-time cookie companies on my Instagram feed these days. Some have even sparked my curiosity sufficient to purchase and check out, like The Alcoholic Baker and Chew My Booze, the latter of whom we’ve beforehand featured.
The saturation of cookie manufacturers on-line forces these companies to discover a area of interest to be able to cater to particular buyer calls for. And as you may most likely inform, my demand is boozy cookies.
Catherine, who based The Cookies Bar, isn’t too phased by opponents on the market.
“The entire cookie mania scenario solely really began in direction of the tip of final yr, most likely when folks noticed that the present sellers had been having superb enterprise they usually additionally needed a bit of the pie,” she noticed.
She considers herself fortunate, being one of many earlier manufacturers to hitch a market that wasn’t too aggressive on the time. With sufficient loyal prospects supporting her and conserving enterprise alive, it solidified her selection in leaving a banking job that used to earn her a 5-figure wage.
Taking Out The ‘N’ In Banker
The 35-year-old informed Vulcan Publish that although she’s been a banker within the gross sales trade for 9 years, she’s at all times needed to be a baker. “The cash was good and it helped me pay for my home, my automobile, and many others. however I by no means actually obtained a lot happiness out of it,” admitted Catherine.
So, she give up her banking job in December 2019 after getting engaged to her boyfriend of 6 years, and launched The Cookies Bar in Could 2020. That was largely as a result of the pandemic terminated their plans of travelling to Japan.
In fact, enterprise wasn’t thriving from day 1. It began sluggish, with orders coming in progressively from Malaysians who stumbled throughout her web page. The worry of failing would at all times creep into the again of the baker’s thoughts, particularly as a former salaried particular person.
However Catherine’s grateful as having a web based enterprise means dodging the prices of lease and hiring employees. With a capital expenditure of RM5,000, she bought further baking instruments and stocked up on premium substances to bake and promote her first 2 flavours.
“Originally, it was completely a one-woman present. Baking, packaging, doing deliveries, shopping for substances, replying to all of the DMs, [prepping] the cookie dough within the night, washing…” she listed.
Catherine additionally shared that it was really the deliveries portion of the enterprise that was her greatest problem. Packing orders not solely took up a variety of her time, however she realised how costly courier providers might be. Moreover, she didn’t need to cost prospects an exorbitant value for deliveries alone, simply to take pleasure in her desserts.
Thus, Catherine would typically take in a portion of the supply expenses and even drive to prospects’ properties to ship the cookies herself, particularly when she first began out.
Since then, she’s roped in her brother to assist with deliveries, and her mum for cleanups. Nonetheless, the passionate baker is insistent on being the one baker, meticulous in regards to the merchandise’ consistency.
“I’m keen to sacrifice amount (extra money) for high quality. I don’t find out about different folks however for me, beginning my very own enterprise was about taking motion,” affirmed the solo-preneur. She even attributed this high quality management to the soundness of her enterprise as we speak, with 70% of orders coming from regulars.
A Cookie Is Born
Starting with 2 humble chocolate flavours at first, Catherine has since expanded her product line to now supply 12 variants. Every cookie is priced between RM7-RM9, relying on the flavour.
From Darkish Choc Chunks to The Matcha Mania and Brown Butter S’mores, every chunky cookie is indulgent and chewy. You possibly can examine our review of them by means of our sister model, Uncover KL, the place we rated considered one of them a 9/10. “The one motive why we left 1 level off is simply because we imagine there’s at all times room for enchancment,” my colleague wrote.
To craft a brand new cookie flavour, Catherine would repeatedly bake and style the products, batch by batch. Typically, household and buddies play as Masterchef judges that will try to decide her confectioneries whereas giving trustworthy suggestions. Finally, earlier than a brand new cookie is launched, it must be “Catherine Accredited”, stated the baker.
“In the long run, after many rounds of tweaking and enchancment, a brand new flavour of The Cookies Bar’s cookie is born,” she added.
So far, the happy-go-lucky baker fastidiously defined that she’s unable to provide us actual figures of her enterprise’s earnings and income. She stated as an alternative, “I simply know that I’m getting cash, that’s for certain. It’s most likely lower than what I used to make in banking as one of many prime salespeople final time, however that’s okay as a result of I really like what I do now.”
Moreover, she admitted that The Cookies Bar isn’t a lot of a enterprise to her, and extra so of a interest. That being stated although, she hopes to open up her personal bakery the place she will be able to promote her cookies and different baked items as effectively.
Perhaps treating [The Cookies Bar] this fashion was not enterprise mannequin, however thank God it nonetheless one way or the other works for me. I don’t have a marketing strategy. There are not any enterprise conferences… I simply concentrate on creating and baking the very best cookies I could make. If my cookies style nice and my prospects love them, then all the things else will one way or the other fall into place.
Catherine, baker and founding father of The Cookies Bar.
- You’ll find out extra about The Cookies Bar here.
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Featured Picture Credit score: Catherine, baker and founding father of The Cookies Bar